Thursday, December 22, 2005

I still love Coke

The people over at SWAMP (Studies of Work Atmospheres and Mass Production) do some amazing projects. "Coke Is It" is one of my favorite projects, somewhat in the style of SRL although with out the monster truck rally feel.



"In this artwork, the routine destruction we do to our bodies, mitigated through corporate mass media, is comically expressed through a robot named
C3 (parodying Coca Cola's new low-carb product C2). C3 is a hex-crawler robot, outfitted with a CMUcam, enabling it with the ability to search and find puddles of Coca Cola placed on the gallery floor. When C3 finds a puddle of coke, it sucks the beverage up through an electrical pump, and then sprays it across itself."

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